Congratulations on your decision to create and market your own product. You've worked hard to do the niche research, and find a good market for a product. You have done your keyword research and submitted articles, built squidoo lenses, and hub pages. You may have even made some videos and social bookmarked all this content to generate traffic. You might have even put your product in an affiliate marketplace like ClickBank. You now think you're ready for a product launch. You want to have a $25,000, $50,000, maybe even $100,000 day from the sale of one product. If you've already purchased Product Launch Formula, you already know the process. But if you haven't, let me give you a 'tip' on how to go about launching product. You see, on the Internet, large scale promotion to a targeted audience is how you market a product. To get that large scale promotion, you need to have a lot of other people talking about you. You do this by recruiting Joint Venture and affiliate partners. These people have lists, ppc budgets, and reach on social media platforms where they have friends and colleagues. Simply offering them a commission however, is not enough to get them to go to bat for you. Obviously, your product has to have loads of value, that's a given. They don't want to look bad to their friends by recommending garbage, but they also need material provided to them so they can tell their list and friends about you with confidence. This is where copy makes all the difference.
I've written just about every kind of copy there is, and I know what you need to have a successful product launch that has affiliates and JV partners banging at your door, literally frothing at the mouth to promote your product.
A Video Squeeze Page- For You And Your Partners To Build Your List, and start building buzz and creating desire that will have customers chomping at the bit to line up and buy your brand new, amazing product on launch day! You need to give your affiliates and your JV partners an amazing free front end to get them to convince their customers to check out your stuff!
A Sales Letter That Converts- Affiliates will not promote a product with crappy copy. They want to know that it converts, and you can only do that with professional copywriting. The art, the science, and all of the elements that make the reader feel as though they are actually talking to their best buddy about their innermost problem that your product solves! The copy must convert!
A Video Sales Letter That Converts Higher- Video provides an interactive experience and inspires a deeper sense of trust because it proves that there truly is a human being behind the product. Video, and the voice behind it reinforce the empathy from the story, and give the viewer the sense of identification with the product creator as he or she tells of the same trials and tribulations that the reader has also experienced.
The JV/Affiliate Invite Page! Even all of the elements above combined mean absolutely nothing if you don't know how to craft the proper offer for your Joint Venture And Affiliate Partners. The invite page is where you prove that your list is responsive so that partners will see the advantage of not just promoting your product for a commission, but cross promoting their own offers to your list too. This page requires certain proof and statistics of test results, conversion results, plus, it needs to be attractive in the commission structure and the benefits of promoting it, aside from commissions.
FINALLY!!! You need the email series that starts off your pre-launch, gets distributed amongst the list of your many joint venture partners and affiliates, and keeps the customers entertained and engaged throughout the process, frequenting your blog for updates, asking questions on, making them interact with you so that you build an even deeper sense of trust and loyalty, effectively hypnotizing your prospects into buying from you on launch day.
This is how you write copy for a product launch. Skip this step at your own peril. Professional copywriters write more than sales letters. Professional copywriters write persuasive messages to any audience.
Suggestions to Launching a New Business - Discover Why It Should Start Online! What Is Kajabi? 5 Website Savvy, Yet Simple Steps to Launch Your Product or Service Infoprenuer Ideas: Little Niche Sites Will Keep You Poor I Have a New Product Now - How Can I Sell It Online? Integrated Product Launching Strategies
0 comments:
Post a Comment